Zain, the leading mobile telecom operator in Kuwait, with operations in a further 22 countries across the Middle East and Africa, announces the official beginning of an exclusive agreement with the pan-Arab audio-video giant, Rotana Holding Group, to make the latter’s digital entertainment productions available to Zain’s customers initially in Kuwait with other Zain Middle East operations to follow soon.
Through a new service called ‘Zain Create’, the partnership agreement allows Zain’s customers to conveniently download entertainment productions of Rotana Media Group. The new partnership will provide its customers in Kuwait with a gateway to a sprawling world of innovative artistic works.
Commenting on the agreement, Zain-Kuwait’s CEO, Khaled Al Hajeri said: “This exclusive agreement comes in line with Zain’s ceaseless efforts to offer the best and the latest there is to its customers. Not only will this agreement offer quality service, but also will provide our customers with a wide online window through which they can enjoy the latest artistic works of all famous Arab singers and musicians.
Highlighting that the region’s telecommunications sector has witnessed many developments over the last few years, Al Hajeri said “that fast-paced developments in the IT industry have made digital entertainment considered essential by mobile phone users.”
He added, "Mobile phones are no longer devices for merely making and receiving calls, they are increasingly becoming a platform for expressing an entire modern lifestyle, be it for business or pleasure. With ‘Zain Create’, this bilateral partnership with Rotana will cater to the entertainment needs of a wide spectrum of our customers in Kuwait making a wonderful world for them.”
Customers in Kuwait will be able to download music as full tracks – through their mobile phones or their personal computers – either via Zain Create website http://create.zain.com <http://create.zain.com/> or directly through Zain create mobile as an application on handsets. Customers can also watch Rotana TV channels live on their mobile phones and laptops.
As an introductory offer, any Zain Kuwait customer that registers to ‘Zain Create’ before April 1, 2009 will receive a 5 KWD ($17) credit that can be utilized for downloading 16 audio song files anytime. The price of downloading an audio song file in Kuwait is 300 fils ($1).
The exclusive partnership agreement between Zain and Rotana will soon be extended to include all other Zain operations in the Middle East as a next phase. The service currently caters for only audio songs files however will be extended to also include video clip downloads and other mobile content in the future.
Zain provides subscribers with a means of requesting credit transfer from other Zain subscribers.
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